The Merchant Empowering Bank

A passion for SMEs

Small and medium-sized enterprises (SMEs) and entrepreneurs are crucial for tracing new paths to more sustainable growth. They are the backbone of the European economy, thanks to their role in developing and diffusing innovation and providing employment.

SMEs generate 67% of jobs in the European Union.

Often described as the lifeblood of our societies, SMEs fail, in most cases, to receive appropriate focus from their traditional banks.

We understand the business of selling online

Rakuten Europe Bank is a wholly-owned subsidiary of Rakuten, the giant Japanese ecommerce company that has been dealing with thousands of merchants over the last decade.

Making our merchants grow and succeed has always been the cornerstone of our high-touch approach of the market place business.

We endeavour to address the financial needs of the e-retailers

We are fully aware of the seasonality of e-retailing and understand the resulting treasury swings that sometimes hurt e-retailers badly.
Rakuten Europe Bank is regulated in Luxembourg and committed to provide targeted financial services to online merchants.

Our products

Rakuten Super Point (RSP)

Rakuten Super Points are the virtual currency of our loyalty programme.
You can earn Super Points by shopping at affiliate stores that are part of our programme.

Once Rakuten Super Points are issued to your account, you can use them to watch series and films in Rakuten TV and to purchase Viber Out credit for your Viber app.

Super Points have no cash value and may not be redeemed for cash.

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